We sometimes get asked if at Yellow Tuxedo, we’re digital marketing managers and although we understand why we get asked that, we’re not! We’re actually digital visibility specialists!
You may be saying, that’s a bit tenuous and yes, I can see why. However, it’s a subtle but very important difference..
digital | ˈdɪdʒɪt(ə)l |
adjective
1 (of signals or data) expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarisation. Often contrasted with analogue.
• relating to, using, or storing data or information in the form of digital signals: digital TV | a digital recording.
• involving or relating to the use of computer technology: the digital revolution.
marketing | ˈmɑːkɪtɪŋ |
noun [mass noun]
the action or business of promoting and selling products or services, including market research and advertising.
visibility | vɪzɪˈbɪlɪti |
noun [mass noun]
the state of being able to see or be seen: a reduction in police presence and visibility on the streets.
As you can see. Digital marketing is essentially the act of promoting yourself, business or services online, and you can say it’s a more targeted approach, like a funnel and usually has a finite approach to it.
Where as digital visibility is about being seen / visible online and the brand and business growth that comes with that visibility. And, that is what we’re all about and why we use the Flywheel model of marketing… Yes, you could say the digital visibility is ultimately marketing and on that we wouldn’t disagree.
If you desire a full targeted approach to your marketing online that is switched on and then switched off once your time with that company is over, then please do find a digital marketeer for yourself as they’ll be able to do that for you.
If you wish to grow your brands digital visibility in a more flywheel approach that has the ability of exponential growth, will work for you due to the optimisation of content and all of the excitement and trappings that come with that, then please do get in touch, as that’s exactly what we show you how to do..
As always, thank you so much for reading. We'd love to hear any thoughts you have, so do feel free to get in touch via our favourite platform. Instagram. We're @Yellow_Tuxedo, do feel free to send a message..
Thank you and have fun always.