We all know how powerful testimonials can be for our businesses. Video testimonials are the icing on the cake, the literal gold in the marketing, because it means that it's coming literally from the horses mouth. You can boost your credibility and trust really quickly at the same time as giving yourself quality content to share with your audience. But how do you get your customers to hit that record button? We know that so many of us are a little camera shy, or unsure of how to do it. So we thought we would create a quick one sheet guide for you with our top tips for recording a video testimonial for your to share with your audience!
These tips come in two parts. The first part being technical advice and the second a few ideas for what a video testimonial could/ should include..
Quality is key when it comes to video content. With this in mind try and record in 4k where possible as it gives you the most options for post production. If your phone doesn't have 4k capability set it to the highest quality you can. If you're using an iPhone this is simple. When you're in video mode just click on the top right hand corner of your phone and you can change your settings there.
Your backdrop doesn't need to be fancy, in fact the least distracting the better. With that in mind, consider whether it's a good idea to have your socks hanging on the dryer in the background for all to see! Ideally sitting somewhere with natural light in front of you is a bonus. Remember that if you sit with a window behind you, you'll likely be in shadow.
Although we will always recommend using an external microphone we recognise that not everyone will have an external mic lying around their house. Sound quality on your smartphone is usually ample quality but just make sure you are recording in a quiet space without lots of background noise as those sounds will often be picked up.
Well actually this point depends on how you are likely to use the content after it's recorded. Landscape may suffice for you. However the likelihood is that you will be using a recorded video testimonial on social media. WIth that in mind most social media platforms are built for portrait based content. Make your life easier and save yourself the extra editing time..
If at all possible use a tripod to record a video testimonial. Failing that prop up your device with a pile of books to keep your camera stable. Nobody needs shaky hands making us feel we're on some sort of rollercoaster. We always recommend cheap and cheerful tripods on Amazon for as little as £20. They are a worthwhile investment if you're likely to do more filming in the future.
Once again this really comes down to how you are going to use this video content and where you are likely to share it. Nobody really needs an hour long jackanory story. It should be long enough to get your point across with one or two key takeaways about your service or product. Ideally a great length video testimonial that can be shared on social media as short form video content should be around 1min long to a maximum of 90 seconds.
Ultimately a video testimonial can be whatever you need it to be. It's your opportunity to talk about how you feel about the product or service you received. But if you are unsure there are a few things to remember.
Remember to breathe and relax. Recording a video testimonial should not be a stressful activity. Slow down and talk from the heart in whatever way feels comfortable to you. You cannot get it wrong!
If you are looking for more advice and tips on how you can grow your business more effectively and efficiently online remember we are here to help. Why not look at The Digital Circus membership and join us alongside a whole host of other remarkable business owners improving their online visibility.