In a candid conversation with Laura, owner of Laura and Design, we delve into her entrepreneurial journey, work-life balance, and her dream of merging family adventures with business success. Laura's story is a testament to choosing the life you want and following your passion, all while embracing the challenges and joys of parenthood. Could you be a digital nomad with family?
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Laura's journey began with an artistic dream, as she pursued a career in graphic design after completing art college. However, her path took an unexpected turn when she met her husband, who ignited her passion for travel. They embarked on a backpacking adventure around Australia, marking the beginning of Laura's love for exploring new horizons.
Laura's transition from being employed to self-employed was not solely driven by motherhood, though it played a significant role. She had always dabbled in side hustles while working for others. However, the daunting prospect of dealing with childcare for her children pushed her to pursue her dream of entrepreneurship. She initially underestimated the diverse skills required to run a business, from sales and marketing to bookkeeping. Laura acknowledges the learning curve and the support available through online resources and fellow entrepreneurs.
Laura's passion for branding led her to work with clients in the wedding industry, combining her love for weddings with her branding expertise. She emphasises that understanding and pursuing one's passion is key to achieving happiness and fulfillment in work. While Hollywood often portrays businesses rapidly achieving seven-figure turnovers, many entrepreneurs simply aim to make a decent income for a comfortable life.
Laura's business is strategically built around taking school holidays off to embark on family adventures. She has been transparent with her clients about her absence during these holidays and often delivers project components before departing. Her ability to balance her professional commitments with family time showcases the importance of pursuing the lifestyle you desire.
Laura's focus is on achieving a comfortable lifestyle for her family while continuing to grow her business. She plans to go all in on her business after spending 18 Summers traveling with her kids. Her dedication and organisation have paved the way for her to explore the world while maintaining a thriving career.
Laura shares her journey as an introvert and encourages others not to let self-doubt or fear hold them back. She believes that taking action, even when scared, is the key to achieving dreams. Laura's entrepreneurial journey has not only led to personal growth but has also forged connections with a supportive community which includes The Digital Circus!
Laura credits her involvement with the Digital Circus community for her positive experiences and co-working opportunities. This network has provided her with valuable friendships and professional growth, reinforcing the importance of community in an entrepreneurial journey.
Laura's story is an inspiring tale of pursuing one's passion, achieving work-life balance, and building a family-centred lifestyle. Her experiences remind us that the journey to success is unique for each person, and true fulfillment comes from embracing personal aspirations and creating a life aligned with one's desires.
Find out more about Laura...
Website- https://www.lauraannedesign.com
Instagram- www.instagram.com/lauraannedesignstudio/
Linkedin- https://www.linkedin.com/in/laura-robinson-89500581/