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October 11, 2019

Introduction to growing your online presence Workshop

The last quarter of the year always goes so quickly with big events like Christmas getting in the way. The new year will be soon upon us. Let us help you kick start 2020 the right way by showing your how to grow your online presence for yourself. with our 1 day workshop “Introduction to Growing Your Online Presence”

Online presence is how individuals or businesses are represented online through their website, their social media channels and other online tools.

We know that so many of you are spending too much time on social media and that you are fed up of not seeing a return. Its an extremely frustrating space especially when platforms like FB and instagram change the goal posts so frequently with their algorithm updates…

A ONE DAY TRAINING COURSE DELIVERED BY YELLOW TUXEDO

As business owners ourselves we understand how a lot of the time we feel time time poor trying to juggle every aspect of our businesses. Let us show you how to simplify your efforts and ensure that your time on social media is spent effectively and for the right reasons.

We have created a 1-day workshop  “An Introduction to Growing Your Online Presence” that will provide you with simple and easy to apply tools that will help you navigate your online presence ready for the start of 2020.

WHAT WILL THE WORKSHOP COVER?

The day will be broken down into both theoretical and practical elements and will be balanced between two main areas- Your website and your content strategy.

In the first part of the workshop we will look at analysing your businesses current online presence and then explain, in plain English, the following..

  • How Google works and how to grow your business online
  • The ways to appear at the top of a Google Search
  • Your website fundamentals
  • What exactly is SEO
  • Easy ways to check if your website pages are being optimized
  • What are ‘Do’s’ and ‘Don’ts’ of SEO
  • How to audit your website without spending money on specialists

In the second half of the day we will look at your content strategy for your business and will explain how to optimise this content across multiple platforms in a simple and strategic way.

  • Creation of a strategy for your own business niche with a framework for the content you should be creating
  • An understanding of range of social media platforms available 
  • The difference between micro and macro content and how it can be repurposed
  • How social media should be used to ultimately drive traffic to your website

WHAT YOU WILL LEAVE WITH…

  • You will leave with an understanding of what online presence is and how you can start to improve yours for yourself.
  • An understanding of the fundamentals of SEO and how to apply this to your own website.
  • A list of recommended 3rd party platforms that will help you and your workflow.
  • A plan of action for moving your online presence forward in 2020.

WHAT IS THE INVESTMENT?

The cost of the day is £175 and will include refreshments throughout the day and a light lunch.

WHAT DATES ARE AVAILABLE?

We are are running the “Introduction to Growing Your Online Presence” workshop on three dates across October and November from our Yellow Tuxedo base in Botley Southampton. The day will start promptly at 9:30am and we will finish at 3pm.

Thursday 24th October

Tuesday 12th November

Tuesday 26th November

Due to the fact that we want to have time to work with each and every one of you properly we are limiting each day to just six delegates. Further dates will be released if these prove to be popular.

HOW TO BOOK YOUR PLACE

Please click to email the Yellow Tuxedo team here to  to secure your place. As much as possible we would like to ensure that only one business from each industry is represented on each day.

Once we have received full payment you will receive your joining instructions for the course.

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